Wise Words for Coaches New (and Old)

September 13, 2013

By Geoff Kimmerly
Second Half editor

Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.

But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.

To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:

Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram. 

Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.

Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.

All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.

Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.

What do you tell those who are interested in becoming high school coaches?

Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”

LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”

Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”

Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”

How do you encourage coaches who have become frustrated with the profession?

Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”

LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”

Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”

Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”

What specific situations do you tell new coaches to prepare for, and how?

LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”

Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.” 

Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”

LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”

Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”

What advice do you offer coaches who also are balancing teaching or other jobs at the school?

LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”

Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”

LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”

Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”

What keeps you coming back to coaching?

LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”

Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”

Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)

Johnston Retires as Winningest Coach, Much More to Beaverton Dream He Built

By Paul Costanzo
Special for MHSAA.com

March 15, 2024

Before Roy Johnston left the court that bears his name for the final time as Beaverton head boys basketball coach on Feb. 23, 1,500-plus fans, family and current and former players had one more chant.

Bay & ThumbIt wasn’t the name of the coach they all adored after he wrapped up the winningest career in MHSAA basketball history. It wasn’t even the school song, or a slogan.

With Johnston pumping a raised fist, the community chanted “Judy” to honor his wife, who could not be at the game or celebration as she was battling cancer.

It was a fitting tribute to the woman behind the coach who became more than the face of the community, and one last opportunity for those fans to say thank you to her for her own efforts and sacrifices in helping the Beaverton become something pulled straight from the movie screen – the small-town sports tale complete with the iconic coach in the lead role and generations of locals living their dedication by filling the stands for every game.

Judy Johnston passed away this past Saturday, a little more than two weeks after the ceremony that honored her husband. She was 81.

All interviews for this story were completed prior to her passing, but a common theme when talking about Johnston’s 50-year career and importance to Beaverton was that the entire family, specifically Judy, had played a big role.

“His family has put forth an incredible amount of effort into our community,” said former player Brent Mishler. “In basketball and in general.”

Family is at the center of Johnston and Beaverton’s immense success over his 50 years. Not only has he coached multiple generations of several Beaverton families – including three generations of Mishlers – but he’s coached his own children, and grandchildren. 

Small town programs often rely on players who have grown up around them and together, and Beaverton has that in spades.

“It was a dream,” former player and Johnston’s co-coach, Shad Woodruff, said of having his son Layk play for Johnston. “I got to play for Roy and be part of all that Beaverton basketball is – it’s not just a sport around here. We have video of (Layk) dribbling a basketball in the gym literally before he could walk. He’s been the little guy that always looked up to (Roy’s grandsons) Spencer Johnston and Carter Johnston, so just to be a part of Beaverton basketball is special.

This season’s team stands at the entrance to town with signs announcing the program and coach’s successes. “It’s like when your kid gets there, you’re giving your kid to the community for a while and saying, ‘Here you go.’ It’s amazing to watch your son out there, especially in a community like ours. Roy has created this thing with Beaverton basketball where every Friday night, it’s like church. Everybody’s there.”

The numbers behind Johnston’s career, which started in 1966 in Yale, are remarkable. He holds the MHSAA record for wins by a boys basketball coach at 833, the vast majority coming at Beaverton, the program he took over in 1974.

The Beavers won 21 conference titles, 17 District titles and five Regional titles during Johnston’s 50 years, adding a run to the MHSAA Semifinals in 1984.

Just six of Johnston’s seasons ended in records below .500, and in a fitting tribute to their coach, this year’s Beavers scratched and clawed their way to a five-game win streak at the end of the season to ensure his last wouldn’t be No. 7, finishing the year 12-12 with a loss to Beal City in the District Final.

Included in that streak was a 54-45 victory over rival Gladwin on the night Johnston was honored. The Beavers trailed by as many as nine during the second half before rallying to win, led by a 26-rebound performance from 6-foot, 1½-inch senior Reese Longstreth, who Woodruff called the epitome of a Beaverton basketball player.

“I’ve been fortunate to be around Roy for 40 years, and I’ve seen a lot of great wins, especially in that gym,” Woodruff said. “I can’t put anything above that one.”

Layk Woodruff made the final basket in the game, which will forever be the final basket made in Roy F. Johnston Gymnasium during the Johnston era.

“It was super emotional, I’d say, for a bunch of reasons,” Layk Woodruff said of the game. “We felt like it was our responsibility, we had to that game for Roy. It was a rivalry game, last home game of the year – there were a lot of emotions when that game ended. I didn’t even think about (hitting the final shot) until a couple days later. Now that I get to think about it, it’s pretty cool to say that was me. I’ll always remember that.”

One celebration led to another, as Johnston’s retirement ceremony followed the game. A tribute video created by Beaverton graduate Jason Brown, who owns a digital media company, and narrated by longtime Beaverton public address announcer Scott Govitz was played. Govitz admitted to getting choked up at times while recording the video.

“There were a couple times where I did more than one take,” he said.

Govitz was at the center of a massive effort to create the ceremony, with support from athletic director Will Gaudard, school staff and members of the community, including multiple businesses and organizations. Govitz had arranged for special lighting and video screens for the presentation. Special tickets were printed for the night – which also happened to be Beaverton’s Hall of Fame night. Following the video, a spotlight was shone on center court, where a single chair sat, one of Johnston’s vintage red blazers draped over its back.

The more than 100 former players who had come to celebrate their coach each had a glow stick they cracked on, and walked through the darkness to surround the chair. 

Then Johnston walked the red carpet – much like his starters have for years when being introduced prior to games – and addressed the crowd.

He didn’t speak for long, but as Johnston so often does, he hit all the right notes, mixing gratitude with humor.

“Gladwin County is a great place to raise a good family,” Johnston said after thanking the traveling contingent from Gladwin.

“I want to thank everyone for a great run. Fifty years. A great run.”

For outsiders, it was a chance to see the softer side of Johnston rather than the man intensely patrolling the sidelines during games. It was a glimpse at the man that handed out suckers before games to every kid in attendance. 

ohnston takes a photo with three generations of Mishlers – Cameron, Brent and Steve. “He belonged on an episode of ‘Grumpy Old Men,’ and he still could play the role,” Govitz said with a laugh. “He would always say, ‘Don’t listen to the way I say it, listen to what I say.’ He just wants you to do things correctly. His players, maybe they didn’t adore it at the time, but they adore it now. Being a part of that program taught them more than basketball skills. … What will happen, once they leave, they find that great respect for it. And, he does things quietly that no one ever knows or sees – helping someone in need, especially the ones in college, checking up on them or sending them some money. That helps build a program and build relationships. He said in his last speech that it’s about getting along with others. If you can’t get along well with others, you can’t get along. That’s what it’s about.”

Mishler echoed that sentiment, and some of the memories that stick out most to the 2002 graduate were when Johnston got after him in his own special way.

“Playing for him was a privilege,” said Mishler, whose father Steve played for Johnston in the ’70s, and his son Cameron played through 2021. “The life lessons he taught set you up for success in life for the future. ‘You need to hear what I’m saying, not the method I’m saying it.’ That’s so true. Being honest and having expectations, and expecting people to hit those expectations, is not a bad thing.”

After Johnston was done speaking, he knelt down and kissed the floor to say goodbye to the job he’s done for most of his life, and in a way, thank you, to the community he helped create and that he’ll now need more than ever.

“Roy’s good at making you feel like he’s not big on that stuff (being recognized), and he isn’t, but he definitely does appreciate it,” Shad Woodruff said. “He understands how important he is to the community, and that he’s done something really special. He understands what he’s done is a pretty big feat, but he doesn’t talk about it. He doesn’t brag about it.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS (Top) Beaverton boys basketball coach Roy Johnston kisses the court that bears his name during a celebration of his retirement Feb. 23. (Middle) This season’s team stands at the entrance to town with signs announcing the program and coach’s successes. (Below) Johnston takes a photo with three generations of Mishlers – Cameron, Brent and Steve. (Top photo by Stephanie Johnston.)