MHSA(Q&)A: Mendon football coach John Schwartz

February 2, 2012

John Schwartz didn’t really want the Mendon football head coaching job when a group of players convinced him to take it before the 1989 season. And his first contract started out on a napkin. The rest is history.

Mendon won its 11th MHSAA football championship this fall, downing Fowler 33-0 in the Division 8 Final, to tie for third-most football titles won by one program. Schwartz has coached in the program for all 11, including 10 as head coach, and his record of 236-39 gives him a winning percentage of .858, tops in the MHSAA record book. He recently was selected as this year’s recipient of the high school Duffy Daugherty Award, annually given for career contributions to the game. He follows recent winners Ralph Munger of Rockford and Herb Brogan of Jackson Lumen Christi.

His Mendon teams have had just one losing season. And although he retired a year ago after 36 teaching middle school science, and then fought off cancer over the summer, he has no plans to leave his post on the Hornets’ sideline.

How would you characterize your program?

I think we have very good coaches and I think the kids respect the coaches, and they know the coaches think more of them than just being football players. They care about them. We have their attention, and what we really try to do is form a team concept as soon as we can. We try to stay away from giving any one person too much recognition. We don't give out MVP awards at the end of the year. It's a program where we're all in it together: coaches, kids and community. We try to get the best out of the kids, give the kids the best shot we have at being the best we can be.

How does a small school continue to reload every season?

My first year there, the first thing I did as a head coach was I started the junior high program. I think that's where everything starts. We even have the younger kids called the rocket kids, and those coaches come in and talk about (football) terms so when kids move from one level to another there's no re-teaching. Everyone has an ego, coaches have egos, and they like to do some things differently. But we don't have that. They do what we do. We give them a lot of flexibility, but we have certain drills we want to run. By the time we get them, these kids are in tune with what we are doing. The summer program also is something I started my first year as head coach too. ... It means that during the season we can concentrate more on teaching than conditioning.

You went from 3-6 in 2006 to 12-0 in 2007. Explain how you bounced back.

The losing season we had, we didn't have a lot of kids, and our two best kids were hurt early in the season and couldn't play. We never did bounce back. Even in that season, we were ahead at halftime in all but one game. We just didn't have enough to come back and pull the game out, and we had some very tough games. It wasn't a good season, but I thought those kids played awfully hard for what we had. We got a lot of experience, and it paid off the following year.

Our JVs practice with the varsity. When I work with inside linebackers, I work with (grades) 9-12. Kids learn quicker from kids than from coaches, as far as I'm concerned. ... Football's really changed. It's become a lot more complex. I think we have to delegate more and more every year so we can stay with the changes. It's too much for one person. I remember my first three, four or five years it was just three of us at the varsity level. The other two, neither one taught at the school. We were pretty successful right off the bat, and we started getting more and more interest from people. Now 9-12 we have seven coaches, and we have three at the junior high, and all the coaches but two have played for me. They know what I expect, what I'm looking for, what I want. ... And they want to win. I'd be lost without those guys.

Are there certain seasons that have meant more than others?

The first year I took the job, in 1989, we went undefeated and won a state title. A lot of those kids are very good friends of mine yet, and they're pretty special to me. They were a big boost to my program. In the '95 year, my son was a sophomore on that state title team. I remember a lot about that team.

They all have something they did very well. They either threw the ball well or played great defense or had a big line. When I hear a year now, I think about those teams.

You grew up in a small town (Colon) and have taught and coached in a small town. Was that important for you to do?

I've never taught anywhere else. I never felt I really had a reason to leave. I've gone through at least six superintendents since I've been there. The fourth or fifth said to me, "The only thing that bothers me about Mendon is these people think an awful lot of winning. There are other things." He asked me, "How do you feel about it?" I said, if they didn't feel that way, I wouldn't be here.

Who was your biggest coaching influence?

I would say Morley (Fraser, Jr., under whom Schwartz was an assistant for three seasons). Years before I got there, Mendon was pretty good in the early 70s, and then in the mid 70s football wasn't very good. I was the JV coach the first year, and the second year after two games they brought me up to varsity. The best thing I did was I told them I would not take the head job, but I'll assist. I knew (Fraser) was the kind of person and personality we needed there. It wasn't necessarily all of his football knowledge, but his energy and excitement that he brought to the game.

You said during the Finals postgame press conference that you'd battled cancer during the summer. How did you come back, and did you ever think that might be time to step down?

Everything's fine. I had coaches that took over. At the same time that that happened, I was retiring. If you retire in Michigan, you can't be at the school for one month. So I couldn't be at summer weights all the way through June. So my coaches did all the summer weights. But I had no intention of stepping down. If something (bad) came down ... but once they said they got it, everything went as normal.

After a championship season, how do you ramp things back up for the next fall and a new group of players?

When we go to the playoffs, we take all the JVs unless there are couple who don't want to go. They experience that and get an extra five weeks of practice if we win a state title. And they're excited about it. They want to do that. They’ve' tasted it, and they want a part of that the next year. We remind them it's not what you did, it's what can you do for me now. ... This is your year.

We talk about winning state championships from day one. A lot of people say we shouldn't do that, but why not? Isn't that the ultimate goal? I can't imagine telling a team we think we could be 7-2 this year. We expect to be 9-0 every year. Of course, that's not going to happen. But at same time, I think the losses make you better the following week. We've won state titles where we haven't won the league title. ... You get better.

PHOTO: Mendon coach John Schwartz talks things over with his players during the Hornets' 21-14 win over Decatur in the 2002 Division 7 Final at the Pontiac Silverdome.

Championship Experience from Coach's Point of View Unimaginable, Unforgettable

By Dean Holzwarth
Special for MHSAA.com

April 4, 2024

WYOMING – As the final buzzer sounded, it was all I could’ve imagined – and more.

West Michigan

In the weeks leading up to March 16 and the Division 4 championship game, I experienced every emotion possible as I envisioned what it would feel like to be an assistant coach on the bench at Michigan State’s Breslin Center as the Wyoming Tri-unity Christian boys basketball team achieved its ultimate goal.

In my first year as the junior varsity coach at Tri-unity, I had been on the varsity bench for a majority of the season, assisting legendary coach Mark Keeler and fellow assistants Brent Voorhees, Bob Przybysz and Mike Kaman.

I was there encouraging, motivating and supporting the varsity team. It was a role I embraced, and had become accustomed to over my almost 30 years coaching high school basketball.

I started coaching in 1995 as Jim Ringold gave me my first opportunity as the freshmen girls coach at Wyoming Kelloggsville High School. I would then coach Kelloggsville’s freshmen boys team for eight seasons, while also coaching the freshmen girls at Grandville High School. I would also coach the junior varsity teams at both schools.

I love coaching. I have a passion for it. I’ve always enjoyed getting the most out of my players while creating a bond between player and coach.

When girls basketball season moved from fall to winter joining the boys in 2007-08, I stayed at Grandville. I spent 21 seasons there before stepping down.

I still wanted to coach, and I heard that the Tri-unity junior varsity position was available. I had always respected and liked Keeler and was excited for the prospect of joining a perennial powerhouse.

I didn’t really know about Tri-unity growing up in the Wyoming Park school district. But as a young kid, I would rush home and eagerly await the afternoon delivery of the Grand Rapids Press. I would quickly find the sports page and read it from front to back, hoping one day to see my byline.

I began writing for the Press’ sports department in 1997. It was my dream job. And that’s also when I first started covering Tri-unity boys basketball.

I remember watching eventual NBA all-star Chris Kaman, along with Bryan Foltice and others play for this little Christian school and have unbridled success under Keeler.

MHSAA Tournament runs became the norm for the Defenders. They won their first Finals title in 1996, and they would claim four more over the next 26 years. They also had six runner-up finishes.

Tri-unity’s assistant coaches, including Holzwarth (second from right), monitor the action.I was sitting on media row writing for MHSAA.com in 2022 when Brady Titus led Tri-unity to its fifth state championship.

I never thought that two years later I would be on the coaching staff as the Defenders pursued another one. But there I was.

I knew this year’s team had the potential to be special.

Tri-unity had returned four of its five starters from a year ago, after suffering a heart-breaking two-point loss to Munising in the Division 4 Final.

Eight seniors were on the roster. The team had a mix of talented guard play, senior leadership, size and depth. We had shooters and we played great defense, a trademark of Keeler’s teams.

This was the year, and that heaped lofty expectations on Keeler and the team. It was basically “state championship or bust.” Anything less would be considered a disappointment.

Keeler wanted it badly, and I knew the players did as well. I think they felt the pressure at times of living up to the expectations that had been set.

We had several lopsided wins, but also had a few tough losses to Division 2 and Division 3 teams – Grand Rapids Forest Hills Central, Wyoming Lee, Grandville Covenant Christian and Schoolcraft – all talented teams that I think made us better despite falling short.

As the postseason started, there was anxiety and excitement.

We were one of the favorites, but it wouldn’t be easy. We would have to earn each of the seven victories needed to win it all.

First came a District title, but then we had to play a quality Fowler team in its home gym in the Regional Semifinal. This was a game we knew would be a challenge – and it was.

We led by only one at halftime after a 7-0 run to end the second quarter. The score was tied 33-33 in the fourth quarter before senior Lincoln Eerdmans made a key 3-pointer to spark our victory.

As we went through the handshake line, several Fowler players said, “Good luck in the Finals.”

Our defense played extremely well in the Regional Final and state Quarterfinal to secure our team another trip to the Breslin.

St. Ignace was our opponent in the Semifinal, and we had to face a senior guard who could do it all – Jonny Ingalls. He lived up to the hype. He was good, and we didn’t have any answer for him in the first half. We trailed by one, only to fall behind by seven late in the third quarter.

Was this the end? Were we going to fall one game short of our goal?

Holzwarth and the coaching staff greet Keaton Blanker (4) as he comes off the floor. We were down by five points in the fourth quarter, but junior guard Keaton Blanker, and others, rose to the occasion. We rallied to win a tight one, and now we were one win away from a Division 4 title.

The night before the championship game, we stayed at a hotel in East Lansing as we had the first game of the day at 10 a.m. We had a team dinner, and the players seemed relaxed and eager to close out the season the way they had intended.

There was one thing that worried me. We were playing Mount Pleasant Sacred Heart. A team we had played in the second game of the season and defeated by 30 points.

Would we be overconfident? I had no idea. They were a different team now, but so were we. Anything could happen.

Keeler gave a spirited and emotional pregame speech. In last year’s loss to Munising, he felt like the team played not to lose, and this season his big thing was “I want to win.” He said it to every starter that Saturday morning during the final moments in the locker room before tipoff, asking all five individually to say it back – which they did, the first one quietly but followed by teammates replying louder and louder as everyone got fired up and “I want to win” rang through the locker room. I think it inspired all of us.

After a competitive first quarter, we started to find our rhythm and expanded the lead. We were ahead by double-digits at the half, and a state title was within our grasp. Senior Wesley Kaman buried a 3-pointer in the final seconds of the third quarter to give us a 20-point cushion. It was at that point I knew we were going to win.

All five starters reached double-figure scoring, led by Jordan VanKlompenberg with 19 points and Owen Rosendall with 14. That balance was intentional and a successful sign for our team all season.

The exhilaration of winning was intoxicating. I loved watching the boys celebrate something they had worked so hard to accomplish. I will never forget their faces. I looked to my right from my seat on the bench and watched them running onto the court, just wearing their joy. They were just elated.

I was so happy for Keeler, a devout Christian who is respected by so many people in high school basketball circles. I learned so much from him this season. The way he approaches each game, his competitiveness. He instills his strong faith in his players and understands that the game of basketball is a bridge to a higher purpose.

Keeler is the fourth-winningest coach in state boys basketball history with a record of 694-216, and will be the winningest active coach next winter as all-time leader Roy Johnston retired from Beaverton at the end of this season.

The tournament run was one of the best coaching experiences I have had, and I feel blessed to have had the opportunity to be a part of a state championship season.

Dean HolzwarthDean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS (Top) The Wyoming Tri-unity Christian bench, including the author (far right) and head coach Mark Keeler (middle), celebrate a 3-pointer late in the Defenders’ Division 4 championship win over Mount Pleasant Sacred Heart. (Middle) Tri-unity’s assistant coaches, including Holzwarth (second from right), monitor the action. (Below) Holzwarth and the coaching staff greet Keaton Blanker (4) as he comes off the floor. (Photos by Hockey Weekly Action Photos.)